I turn business problems into digital products.
8+ years across sales, leadership, and operations — now combined with product design to build digital experiences that solve real problems and drive real results.
8+
Years in Sales & Leadership
100+
People Trained
8
Products Launched
Selected Projects
Work I'm proud of
Usable Cash
Turned a complex budgeting tool into a mobile-first product that is easier to understand, easier to use, and better positioned for conversion across mobile and desktop.
Neural Web Co.
Built and launched my own digital agency from the ground up, combining branding, product strategy, UX, development, and growth marketing into a cohesive digital experience.
Taylor Made Plumbing
Built a digital system that helps generate inbound plumbing leads, increase local visibility, and create a more professional first impression beyond word of mouth.
The Difference
What Sets Me Apart
A Sales Background That Drives Results
Years in the field closing deals taught me what actually earns trust — and that shapes every decision I make.
I Understand What Moves People
I know what creates hesitation and what removes it — because I watched it happen face to face, thousands of times.
Focused on Performance, Not Just Output
Everything I build is measured against a real outcome — not just how it looks when it ships.
Strategy and Execution in One
I think through the problem and build the solution — no handoff, no translation layer, no lost context.
Background
Built in the field, not just behind a screen
I spent years in direct sales — face to face with real customers inside high-traffic retail environments, where results were not optional.
Over time I moved from entry-level rep into leadership, recruiting and developing teams from the ground up.
Brands represented
Retail environments
Personally recruited 100+ sales reps and interviewed 500+
Led daily sales training for teams of 10–25 reps
Built and managed a sales team of up to 20
Promoted into leadership overseeing both sales performance and operations
Helped expand into Southern California markets
Selected to travel and train other offices across the U.S.
Operations & Leadership
Beyond sales: learning how businesses actually run
Leadership pushed me into the operational side — recruiting pipelines, payroll, systems, and the infrastructure that keeps a team performing at scale.
I gained hands-on experience in:
Managing hiring funnels and candidate pipelines
Running payroll and daily team operations
Running paid ads and managing customer acquisition channels
Presenting to audiences of 50+ and leading live trainings
Managing business social media and online brand presence
Perspective
Why this changes how I build
Most websites are built from a design perspective.
Mine are built from a sales perspective.
I don't just think about how something looks — I think about what actually moves people forward.
Because I've seen it happen in real time, thousands of times. That experience shapes every decision I make when building digital experiences today.
What makes someone stop
What builds trust quickly
What removes hesitation
What actually leads to action
About
The person behind the work
I started my career in sales — learning how people think, what builds trust, and what actually gets someone to take action. Over 8+ years I led teams, trained reps, and worked across marketing and business growth in multiple industries.
At some point I started applying that same thinking to websites. Most small business sites look fine but fail at the one thing they're supposed to do — move someone forward. That gap became the focus of my work.
Contact
Let's build something meaningful
I'm always open to opportunities where I can create, improve, or contribute to something that matters.